We want to make advertising work for everyone.
We believe consumer data should be owned by consumers. By creating a means for consumers to monetize their data, we are creating a benefit for both consumers and advertisers. Consumers are rewarded for sharing their data and reactions to advertisements, while advertisers know consumers actually watched their message.
We believe using AI does two things in this process. First, it makes it easy for consumers to share how they feel without any effort on their part, and second, emotion AI provides a level of insight to the advertiser never before possible unless in an in-person focus group.
The result of this is that advertising can become less expensive and more impactful for companies, and puts the control of data in the hands of the rightful owners: consumers.